Leading Brands S.A. (LBSA) is a privately held company based in Buenos Aires distributing international leading icons of sporting goods, outdoor and fashion clothing throughout Latin America.

Today, LBSA’s portfolio licensed brands include worldwide icons such as Everlast, KooGa, Prince and Gamma for Argentina, Bolivia, Chile, Paraguay and Uruguay (see Licenses).

LBSA reaches more than 300 points of sales, including large and small retail chains, department stores, specialty boutiques and hypermarkets. The company's captive markets total a gross population of 75 million inhabitants.

Consumer oriented and always seeking to build long term relationships and to learn from markets, Leading Brands SA is fully committed and challenged to root throughout Latin America its entitled icons with passion, creativeness, delivery, openness, flexibility and integrity from product’s sources to end clients.

Dealing with rapidly changing conditions and volatile markets, as it occurs in emerging countries, Leading Brands strives everyday to improve its commercial operations and do smarter and better to add value to both clients and represented brands.